Starbucks
on its own stores. The Starbucks Kiosks utilize the Starbucks Mark in a manner
similar
to that employed in Starbucks-owned retail outlets.
(c) Starbucks
coffees are served from dedicated retail areas located in 431
Bames
& Noble Bookstores ("B&N Cafes"). B&N Cafes serve
Starbucks® brand coffee and
espresso
beverages brewed on site in accordance with procedures established by Starbucks,
and
prominently
display the Starbucks Mark.
(d) Starbucks
has entered into similar license agreements with major U.S.
supermarkets,
such as Safeway, Fred Meyer and Albertson's, through which Starbucks locations
are
operated within the supermarkets.
(e) Starbucks
sells its coffee to hundreds of restaurants, airlines (including
United
Airlines), sport and entertainment venues, motion picture theaters, hotels
(including all
corporate-owned
Sheraton and Westin Hotels in the U.S., which offer Starbucks®
coffee in-
room) and cruise ship lines. Starbucks permits these
customers to use the Starbucks Mark on
their menus and in certain promotional materials.
(f) Starbucks
distributes several exclusive coffee blends, Starbucks® brand ice
cream and bottled Frappuccino® coffee drinks at
grocery stores and similar retailers nationwide.
Each of these products prominently bears the Starbucks Mark.
(g) Starbucks
operates an Internet Web site (<www.starbucks.com>) that
generates on average, 350,000 "hits" from visitors
per week. The Starbucks Mark is
incorporated into many of the individual "pages"
within this site, and is displayed on much of the
branded merchandise offered for sale on-line.
As a result of the
foregoing and similar use and promotion, the Starbucks Mark has
become a famous and highly distinctive trademark.
-5-
NY-1166157vl